Applications Open · Cohort 01 · South India

Build a D2C Brand
That Actually Scales.

South India's first residential mentorship program for D2C founders. 3 transformative days to stress-test your strategy, find clarity, and unlock real investment.

3
Days
Residential
12
Weeks
Support
10
Deep
Modules
₹2Cr+
Founders
Fund
🔒 Only 20 seats · Curated cohort
🏆 South India's #1 D2C Founder Community
📍 By Entrepreneurs of Madras
💰 ₹2Cr+ Founders Fund Committed
🎓 Mentors with ₹100Cr+ companies
🔥 One cohort. No reruns.
The Problem

Building a D2C brand is lonely
and brutally hard.

Stuck between advice that doesn't apply to your market and peers who don't truly understand the grind.

😤

"I watch every YouTube video, take every online course, but nothing seems to work for my brand in South India."

📊

"My unit economics look terrible on paper but I don't know if I'm pricing wrong or spending wrong."

📈

"I've been at the same revenue plateau for 8 months. I need someone who's actually scaled a D2C brand."

💼

"Investors keep saying 'not yet' — I don't know what they're actually looking for."

Entrepreneurs of Madras

The community behind D2C+

Award ceremony Trophy Awards night Founder speaking
Program Arc

3 days. One clear direction.

Each day produces real output for your business.

DAY 01

Diagnose & Disrupt

  • Founder mindset reset
  • Business audit & feedback
  • Customer discovery
  • Market sizing (TAM/SAM/SOM)
  • Peer bonding & networking
DAY 02

Rebuild the Blueprint

  • Brand & positioning sprints
  • GTM & growth strategy
  • Performance marketing
  • Unit economics & cash flow
  • Organic + community growth
DAY 03

Commit & Execute

  • Personal brand building
  • Investor readiness + pitch
  • Mock investor sessions
  • 90-day plan locked
  • Convocation & next steps
What's Included

Everything you need to grow.

Not just a 3-day event — a complete system.

01

3-Day Immersive Experience

Private villa resort stay, curated meals, and boardroom-style strategy sessions.

02

Expert Founder-Led Sessions

Hands-on practical strategies across growth, brand, marketing & ops from D2C founders.

03

Post-Mastermind Support

12 weeks of follow-up sessions, mentor-led review calls, implementation tracking.

04

Personalized Growth Strategy

A tailored roadmap to achieve your first ₹1 Crore.

05

1:1 Mentorship

Personalised advice directly from South India's top-performing D2C brand founders.

06

Access to Founders Fund

Get considered for our internal ₹2Cr+ fund, backed by HNIs and ₹100Cr+ founders.

07

Founders Kit

Complete library of pitch decks and proven templates to build, scale, and fund your brand.

08

Power Network

A high-trust network of driven builders, growth-focused founders, and world-class mentors.

Curriculum

10 modules. Everything from
mindset to marketplace.

Built for founders who want depth, not surface-level advice.

01

Orientation & Foundation

OnboardingEntrepreneurship fundamentalsProduct MoatFounder Mindset
MINDSET
02

Customer & Market Understanding

Customer discoveryJourney mappingTAM/SAM/SOMProduct-Market Fit
RESEARCH
03

Financials & Unit Economics

Financial planningUnit economicsCash flowPricing strategyInvestor lens
FINANCE
04

Go-to-Market & Growth

GTM strategySalesPartnershipsCommunity-led growthTraction metrics
GTM
05

Investor Readiness

VC mindsetPitch deckStorytellingMock pitches
FUNDING
06

Organic Marketing & Content Engine

Content-market fitInstagram/YouTubeViral loopsContent calendar
ORGANIC
07

Paid Ads & Performance Marketing

Meta + Google basicsCAC/ROAS/LTVFunnel buildingAd creatives
PAID
08

Marketplace & Channel Strategy

Amazon/FlipkartShopify/CROChannel conflictRetention loopsWhatsApp/Email
CHANNELS
09

Personal Branding & LinkedIn Growth

LinkedIn authorityPositioningTrust → inboundPersonal narrativeInvestor lens
BRAND
10

Integrating AI for Founders

AI ToolsAI AutomationBuilding Internal Systems
AI
11

Demo Day

Present your brand to investors, mentors, and the D2C+ community.

FINAL
Who Leads This

Mentors who've
built it.

Not faculty. Founders and operators who have scaled D2C brands from the ground up.

Madhumitha

Madhumitha

The Indus Valley
FounderFunded
⚡ 10+ yrs building a category-defining brand
📈 ₹117 Cr Revenue (FY25) · 61% YoY growth
💰 $5.7M raised — DSG Consumer Partners
🛒 Instamart, Blinkit & Zepto
LKN Mohan

LKN Mohan

Lakshmi Krishna Naturals
FounderBootstrapped
⚡ 8+ yrs building a profitable consumer brand
🏪 23 retail stores across TN, Bangalore & Hyd
📈 ₹50 Cr Turnover · ₹250 Cr Valuation
🏆 Udyog Ratan Award · Featured alongside Sephora
Vasanth Tamilselvan

Vasanth Tamilselvan

Ariro Toys
FounderFunded
⚡ 8+ yrs scaling a D2C brand
💰 Funded by Aman Gupta & Peyush Bansal
🏪 250+ preschools, Amazon & 43 Hamleys
📺 Featured on Shark Tank India Season 1
Suhail Sattar

Suhail Sattar

Basics – Hasbro Clothing
FounderBootstrapped
⚡ 30+ yrs in the apparel industry
📈 ₹234 Cr revenue in 2025
🏪 90+ exclusive outlets · 600+ multi-brand stores
🌎 Basicslife.com, Myntra & Jabong
Prasanna Vasanadu

Prasanna Vasanadu

Tikitoro
Funded
📺 Shark Tank India & Startup Singam
💰 Funded by Namita Thapar
📈 ₹10 crores revenue · Personal care
Surya Varshan

Surya Varshan

Naked Nature
Bootstrapped
👥 100K+ followers
📈 ₹10 Cr Revenue
⚡ Young entrepreneur · Gen Z specialist
Anand Srinivasan

Anand Srinivasan

Fully Filmy
Bootstrapped
📷 250K Insta · 19K on X
📈 ₹10 crores revenue
🎬 Pop culture & fashion space
Vikranth Reddy

Vikranth Reddy

TRYB
Bootstrapped
📈 ₹5 crores revenue
🚀 Targeting 350% YoY growth
📷 Fashion space
Nikhil Moturi

Nikhil Moturi

Crimson Foods
Bootstrapped
⚡ 15 years of experience
🏭 4 brands · 14 cloud kitchens
🍽 Food & hospitality industry
Moses Dharma Balan

Moses Dharma Balan

Aladipatiyaan
Bootstrapped
⚡ 8 years · 70 Branches
🏪 Robust retail model (No franchise)
🍽 Food & hospitality industry
Prabhu Ravindran

Prabhu Ravindran

Zubi Candy
Bootstrapped
📈 ₹15 crores revenue
🏪 15,000+ retail stores across India
🍬 Food industry
Hardeek N. Ladhani

Hardeek N. Ladhani

Nutan Industries
Bootstrapped
🏭 B2B food manufacturer
📦 Leading FMCG distribution
⚡ 43-year legacy
Pradeep Sekhar

Pradeep Sekhar

Base.com
Country CEO (India)
📦 D2C inventory & fulfillment expert
🛒 Worked with Zalando & Amazon
🤝 Mentor, Investor & Operator
Logesh Velusamy

Logesh Velusamy

ProfitStory.Ai
Founder
📊 Works with 50+ D2C brands
📦 Handles 5000+ SKUs
🛒 Amazon Expert & Operator

Mentors are curated based on the participating cohort's stage, challenges, and goals. Additional operators and domain experts may be added closer to the cohort date.

Deliverables

Leave with assets,
not notes.

6 tangible outputs that immediately move your business forward.

GROWTH

₹1 Crore Growth Blueprint

→ Identified channels for your brand
→ Clear revenue strategy
→ Concrete scaling levers
MARKETING

30-Day Marketing Engine

→ Content calendar, ready to execute
→ Campaign direction
→ Channel strategy (Instagram, LinkedIn, Paid)
MONEY

Offer & Revenue Optimization

→ Pricing corrections identified
→ High-margin offer structure
→ Upsell/downsell models
PROCESS

Funnel Fix & Conversion System

→ Cold traffic → repeat customer path
→ Retention strategies
→ Conversion leak fixes
BRAND

Personal Brand Revamp

→ LinkedIn profile optimized
→ Founder positioning defined
→ Authority-driven content strategy
FINANCE

P&L + Financial Clarity

→ Know exactly where you're losing money
→ Know where to double down
→ Clear path to scaling profitably
Exclusive Upside

Founders Fund

₹2 Crore+

Founders who demonstrate real growth post-cohort are considered for our internal Founders Fund — backed by HNIs and founders who have already built ₹100Cr+ companies. This isn't a pitch competition. It's a performance-based investment pathway open only to D2C+ alumni.

₹2Cr+ committed so far
Backed by ₹100Cr+ founders
Performance-based, not pitch-based
D2C+ alumni exclusive
HNI network co-investing
Apply for D2C+ →
How to Join

Application
Process

Curated for quality. Every founder is reviewed.

1

Submit Your Application

Free to apply. Tell us about your business, your stage, and what you're trying to solve. Takes under 10 minutes.

2

Application Review + Interview Call

Shortlisted founders are invited for a brief call to assess ambition, fit, and readiness.

3

Enrolment & Seat Confirmation

Selected founders pay the programme fee. Only 20 seats — first-come, first-served after selection.

COHORT 01 · SOUTH INDIA

20 seats.
One cohort.
No reruns.

Private villa resort stay included
12 weeks post-cohort mentorship
Access to ₹2Cr+ Founders Fund
Curated cohort of 20 founders
Founders Kit with pitch templates
Lifetime Power Network access
Apply Now — It's Free →

No payment required. Reviewed within 48 hrs.

FAQ

Your questions,
answered.

Who is D2C+ designed for?+
D2C+ is designed for early-stage to growth-stage D2C brand founders who are serious about scaling. Whether you're at ₹0 or ₹10Cr, you need to have a product, some market understanding, and the drive to move fast.
Is it really residential? What does that mean?+
Yes — fully residential. You'll live, eat, and work alongside your cohort and mentors for 3 days at a private villa resort. Immersive environment designed to create breakthroughs, not just take notes.
What happens after the 3 days?+
You'll get 12 weeks of structured follow-up — weekly review calls, mentor check-ins, implementation tracking, and a community of builders to stay accountable with. You leave with a 90-day plan.
Is the Founders Fund guaranteed for everyone?+
No — and that's the point. It's performance-based, not pitch-based. Founders who demonstrate real traction and growth post-cohort are considered. The fund backs those who actually execute.
How are the 20 seats selected?+
Every applicant goes through a quick application + interview call. We look for ambition, brand potential, and readiness to implement — not just revenue or stage. It's curated, not first-come-first-served.
Who are the mentors?+
Real founders who have built, scaled, and are still operating D2C brands. Mentors include founders from The Indus Valley, Lakshmi Krishna Naturals, Ariro Toys, Basics – Hasbro Clothing, Tikitoro, Naked Nature, and more.
What's the fee for the program?+
Applying is free. The programme fee is communicated to selected founders after the interview round. It covers the full 3-day residential experience, all sessions, meals, accommodation, the Founders Kit, and 12 weeks of post-cohort support.
⚡ Only 20 seats — Cohort 01

Ready to build a D2C brand
that actually scales?

Apply free. Get reviewed. If selected, lock your seat and transform your brand in 3 days.

Apply Now — Free →

By Entrepreneurs of Madras — South India's #1 D2C Founder Community